Canspan to Lead Digital Strategy for Iscream
Canspan will be leading strategy and execution for tween lifestyle brand Iscream’s paid digital and social media advertising, public relations and providing support on organic social media campaigns.
Jamie Cygielman Named SVP, GM of American Girl
Mattel appoints Jamie Cygielman, veteran marketing executive and former CMO of Iconix Brand Group, as senior vice-president and general manager of American Girl.
CBS Launches Star Trek Global Franchise Group
Star Trek is about to boldly go where no CBS TV franchise has gone before. CBS Television Studios has created a global franchise group that will manage and maximize the expansion of the Star Trek brand beyond the traditional boundaries of linear broadcasting and streaming.
‘Esme & Roy’ Greenlit for Season 2
Esme & Roy returns for a second season. Produced by Corus Entertainment’s Nelvana and Sesame Workshop, the new season (26 x 11-minutes) and a special (1 x 22-minutes) will air on HBO in the U.S. and Treehouse in Canada in early 2020. “Since its debut, Esme & Roy has sparked strong emotional connections with kids and families around the world for its exceptional storytelling, brilliant animation, and lovable characters,” said Scott…
Target, Toy Association Ready for Annual Conference
Target will be the featured retailer at The Toy Association’s Annual Business Conference, June 18 and 19, in the retail giant’s hometown of Minneapolis, Minn. “Today’s retail landscape is changing at a rapid pace. From the increase in e-commerce sites, to shifting consumer trends, the Annual Business Conference will tackle the most important issues facing the toy industry today,” said Steve Pasierb, president and CEO of The Toy Association.…
Little Tikes’ Cozy Coupe Pedi-Cabs Hit NYC for Play BIG Celebration
Forget hailing a taxi or calling an Uber in the city this weekend, Little Tikes Cozy Coupe pedi cabs have got you covered.
Moose Debuts Digital Kindi Kids Content Ahead of Fall Launch
Moose Toys will launch a new animated series, Rainbow Kindi, this summer in advance of its entry into the preschool aisle with Kindi Kids.
Peter Mayhew, Known for Playing Chewbacca, Dies at 74
Peter Mayhew, the man behind the “walking carpet,” Star War’s Chewbacca, has passed. He was 74.
Cry Babies Launches New Digital Series
IMC Toys is bringing its Cry Babies toy line to life in a new animated digital series, available now on its YouTube channel.