The Kidult Rising: How Today’s Adult Fans Offer New Opportunities for Brand Owners
Geek culture has fully infiltrated the mainstream, and with sales of toys for adults rising, this means new opportunities for brand owners.
The Forefront of Kids Entertainment: Talk Digitally and Carry a Big Experience
SYBO Games’ CCO Naz Amarchi-Cuevas shares her insight on how both digital media and the importance of experience are critical components in tackling kids entertainment.
YULU: Delivering Innovation in a Snap
The international toy maker Yulu is already known for bringing innovation to the games aisle, now it hopes to bring the same strategy to dolls with #Snapstar.
eSports, Fortnite Usher in New Era of Gaming
With the video game industry becoming more mainstream, and the popularity of Fortnite and eSports growing, affiliated toy and product companies have monetized and adapted to a brave new world largely influenced by the fans.
Buffalo Games to Launch Pokémon Puzzles Line
Buffalo Games will release a new line of Pokémon-themed jigsaw puzzles.
MGA Highlights 50th Anniversary Plans with Tentpole Events, More
Little Tikes is turning 50 and is celebrating with the PLAY BIG! campaign, featuring a new brand mission, new entertainment, and global events that invite parents and kids to play together.
Observations & Opinions: Surviving, and Thriving?
After four consecutive years of growth in the toy industry, 2018 saw its first drop, with annual toy sales down two percent compared to 2017, according to The NPD Group. U.S. total toy sales for the year were at $21.6 billion. Not bad news when taking into account an entire chain devoted to selling only toys closed its doors. What I do find disturbing about this news is that…
‘Power Rangers Beast Morphers’ to Premiere in March
Hasbro and Nickelodeon announced Power Rangers will return with an all-new television series, Power Ranger Beast Morphers.
2019 Toy of the Year Awards Winners Revealed
The Toy Association’s annual Toy of the Year Awards Gala reveals the 2019 award winners, including the overall Toy of the Year Award winner