“Smart Packaging” Tool Now Available to Toy Association Members
The Toy Association has unveiled a new member benefit to allow toy companies to determine the environmental impact of their product packaging designs.
The Toy Association has unveiled a new member benefit to allow toy companies to determine the environmental impact of their product packaging designs.
While photos of the product in-store have already been circulating for a few days now, Kroger makes the official announcement this morning of its partnership with Geoffrey’s Toy Box.
In the following Q&A, The Toy Association’s Anne McConnell, senior director of market research and data strategy, shares details on new research offered by the trade association about the collectibles space.