Earlier this month, Miniclip.com, an online and mobile games company, entered into an exclusive agreement with Albie Hecht, CEO of Worldwide Biggies, to bring Miniclip’s top gaming properties to TV and the web. The partnership with Worldwide Biggies is part of a long-term global brand extension campaign that will leverage Miniclip’s online brand with consumers in a variety of ways. Hecht was responsible for the development and launch of Nickelodeon’s SpongeBob SquarePants, Kids’ Choice Awards, and Dora the Explorer. aNb Media spoke with Bergstresser about the company’s growth and future strategy.
The Director of Partnerships and Promotions for Saban Brands will be responsible for developing and managing all advertiser and promotional partnerships as well as all retail and business-to-business marketing and events.