You’re Hired
- LeapFrog Hires Ray Arthur as CFO
- Griddly Games Hires Welch
The Major League Soccer season got underway this spring with the addition of the Montreal Impact. This comes on the heels of last year’s league additions of the Portland Timbers and the Vancouver Whitecaps. With each new team that’s added, soccer grows in popularity across the U.S. This low-cost, family-friendly sport is attracting crowds to new stadiums. These fans are looking for consumer products to purchase. Stuart Crystal, vice-president of consumer products for Major League Soccer, explains the growing fan base and the growing licensing program.
Licensing efforts for the UK animated preschool series Peppa Pig are ramping up as it prepares for its debut at retail in the U.S. this August. Peppa Pig currently airs daily at 12 p.m. EST on Nick Jr. and is created and produced by Astley Baker Davies (ABD) and distributed by E1 Kids, a division of Entertainment One (eOne).