aNb Media News, April 12, 2012
- Isaac Mizrahi Gowns Heads to Kleinfeld
- Chicago Toy and Game Fair Expands
- Wildbrain Signs Jazwares for Yo Gabba Gabba!
- DC Direct Relaunched as DC Collectibles
Real Deal
- Mattel and Crayola in Global Deal
- MGA Signs Licensing Deals
- Joester Loria Signs Kiddieland for Pinkalicious Ride-ons
- Hasbro, Netflix in Deal
- Fred Rogers Co. in Apparel Deal
- Simon Spotlight Launches Club CSI Book Line
You’re Hired
- Russo Promoted to President of Jakks International
- American Greetings Properties Hires Martinez
- Wildflower Flower Group Expands Team; Launches Consulting Division
- Smith Noback Named at SMC
aNb Media News, April 10, 2012
- Sears Licenses Out its Brand Names
- Hasbro to Make Major Product Packaging Changes
- Justin Time TV Series Launches; Licensing Program to Follow
- Target, Disney Partner for Princess Week
- The Passing of Thomas Kinkade
Catching Up With Adam Lerner, Co-Founder and President & Tracy VanBibber, National Sales Director, My Dirty Jobs
My Dirty Jobs, a company creating a line of heavy-duty cleaning products inspired by the Discovery Channel series Dirty Jobs staring Mike Rowe, is the first reality-based brand to enter the household-cleaning aisle.
Company co-founders Adam Lerner and Christian Darby created the idea. Less than 18 months ago the duo embarked on an uphill battle to convince both Rowe and Discovery Communications to take a chance on their start-up. Their vision became reality and the product line debuted at Walmart last month.
Both Lerner and Tracy VanBibber, national sales director of My Dirty Jobs, spoke with aNb Media about the brand’s launch and strategy.
Toys & Family Entertainment, April 2012
- Game Play Endures as Category Evolves by Chris Adams
- Games: Product Presentation by Chris Adams
- Card Games: Product Presentation by Nancy Lombardi
- The Reinvention of Puzzles by Laurie Leahey
- Puzzles: Product Presentation by Laurie Leahey
- Doll Category Houses Many Options by Jennifer Lynch
- Dolls: Product Presentation by Jennifer Lynch
- All Baby & Child Spring Show by Nancy Lombardi
- Specialty Emporium: Play with a Purpose by Jennifer Lynch
Royaltie$, April 2012
- Food & Beverage Licensing: Feeding Consumer Demands by Jennifer Lynch
- Food & Beverage Licensing: Product Presentation by Jennifer Lynch
- Brand Licensing: The New Deal by Chris Adams
- Brand Licensing: Product Presentation by Chris Adams
- For Movie Studios, Licensing Is All About Strategy by Laurie Leahey
- Licensing Keeps Viewers Tuned in to TV Brands by Laurie Leahey
- Designed for Success: An Artistic Approach to Licensing by Jennifer Lynch
- Art & Design: Product Presentation by Jennifer Lynch
aNb Media News, April 5, 2012
- HIT Partners with All Inclusive Collection
- Price Is Right on Facebook
- Hasbro, FashionPlaytes in My Little Pony Deal