Although it may be imaginary, most kids know at an early age how to get to Sesame Street. Show creator Joan Ganz Cooney set the groundwork for this in 1966 after conducting a study on television and child development. Displeased with her findings, which showed children in underserved communities were underprepared for school, she set out to create a more focused educational children’s program. Three years later, Sesame Street premiered.
Driver Dan’s Story Train, a preschool series with an emphasis on storytelling, debuted in the U.S. on PBS Kids Sprout in November 2010. Andrew Kerr, founder and commercial director, Aoh!K Commercial Limited, the brand’s UK-based licensing and merchandising agent, is looking to leverage Driver Dan’s Story Train’s success on Sprout by adding key consumer product partners in the U.S. throughout the year.
Public Relations Manager – LEGO Systems, Inc., Enfield, Conn.
Assistant Public Relations Manager – LEGO Systems, Inc. – Enfield, Conn.
The iPad has opened up a whole new world for magazines, changing the way publishers develop core content and licensed product.