Real Deal
- HoodieBuddie in Australian retail chain Jay Jays
- Jazwares Signs Poptropica
- VeggieTales Signs Deal with Wacky Wallscapes
- Parragon to Publish Power Rangers Books
- Geronimo Stilton to Be Featured on Alitalia Flights
You’re Hired
- Fremantle Hires Berman
- Mintz Upped at Sesame Workshop
- Scholastic Media Promotes Karppi
aNb Media News, July 5, 2011
- Holiday Previews in Full Swing
- ASTRA’s Best Toys for Kids List
Catching Up With David Reeder, Vice-President, GreenLight
At the end of last year, Muhammad Ali Enterprises selected GreenLight, a global media licensing, talent negotiation, and rights representation consultancy, to represent the iconic boxer. GreenLight will handle advertising and promotional opportunities for personality rights and trademarks, including Muhammad Ali’s name, image, likeness, signatures, and characterizations on an exclusive basis in Europe and Asia Pacific. David Reeder, vice-president of GreenLight, talks about the types of opportunities the company is seeking for Muhammad Ali.
aNb Media News, June 30, 2011
- Big Idea Partners with HuHu
- Beanstalk to Develop Talking Friends Licensing Program
- Toy Story’s Hawaiian Vacation line now at TRU
- Martha & Friends Launches
Real Deal
- Warner Bros. and Uniqlo
- MGA Signs Activision
- GP Toys Signs Androni for Beach Toys
- Disney Launches Licensing for Shake it Up
You’re Hired
- ASTRA Board Announcements
- Holzman Hired at Bonnier
- Hobby Manufacturers New Board of Directors
aNb Media News, June 28, 2011
- Scott Bachrach Forms The Wish Factory
- FunGoPlay Signs with Sports Illustrated Kids
- Kidz Bop Launches Second Talent Search
- Licensing Works Signs ABC’s Castle
Catching Up With Paul Levy, Brand Manager, Magic: The Gathering at Wizards of the Coast
Magic: The Gathering is integrating offline and online play through video games and in-store events. It has brought new fans into the game and re-ignited interest with past users. Paul Levy, brand manager, Magic: The Gathering at Wizards of the Coast, explains this integration through the release of Duels of the Planeswalkers 2012 and Magic 2012 Core Set.