Summertime means that kids are out of school and playing outdoors. It also means unbearable heat. This is where the water toys category comes in. Water toys offer many options to help kids stay cool and have fun, whether sliding down a water slide or engaging in battles with water blasters.
Despite the recession, consumers are still drawn to licensed travel products.
ASTRA is readying its retailers for the 2011 Holiday season with tips to garner as much media as possible, drawing consumers into stores.
The classic battle of good vs. evil ranges on with this look at the action figure category. It’s one that is brimming with classic, evergreen properties. These evergreens remain strong due to refreshes in each brand from top to bottom, offering new heroes, new villains, or new conflicts.
The Girl Scouts sell approximately 200 million boxes of Girl Scout Cookies per year. It’s about time the group had a comprehensive licensing program targeting girls, parents, fans of the Girl Scout Cookies (and, let’s face it, who isn’t a cookie fan?), and the more than 50 million Girl Scouts alumnae—that’s a huge demographic. The Wildflower Group signed on a year ago to develop a licensing program for the Girl Scouts. Michael Carlisle, principal of The Wildflower Group, explains the plan.