Catching Up With Rob Stone, Managing Director, WME Licensing
WME Licensing is in development to craft the Miss Universe Organization into The Miss Universe brand. WME says that The Miss Universe Pageant is a cross-platform, global promotional vehicle with a history that spans the better part of a century. Sponsors are highlighted before a worldwide audience via a live telecast on NBC, a simulcast on Telemundo, and a highly trafficked website, www.missuniverse.com. Now WME Licensing starts by targeting the apparel, jewelry, and health and beauty categories for a global audience. The Miss Universe Organization encompasses The Miss Universe, Miss Teen USA, and Miss USA pageants.