Focus Brands is the parent company of Cinnabon, Schlotzsky’s, and Moe’s Southwest Grill, among many others. Cinnabon, which is popular in many malls across the U.S., has a robust licensing program. However, there is still room for growth in the U.S. market. Interestingly, Cinnabon has even more brand recognition in the Middle East, yet licensing in that part of the world is in its infancy.
Last month Scholastic Media began celebrations for the 25th anniversary of The Magic School Bus with new licensed product, new TV episodes, and more.
The issue of marketing to children is gaining traction as advertisers across a broad array of industries step up their investments in new media and government authorities strengthen their efforts to ensure that children remain protected as technologies evolve.
The recently launched Liebmann Licensing has signed Stefan Richter, a cheftestant from season five of Top Chef. He has opened numerous highly acclaimed restaurants and is now being pitched to networks for his own series. Caryl Liebmann, CEO of Liebmann Licensing, talks about his approach to cooking and how she plans to develop him into a brand.