Real Deal
- Nickelodeon, Jay Franco in Bedding Deal
- Marvel Superheroes Partner with USC
- Gossip Girl by Romeo & Juliet Couture Now Available
You’re Hired
- Tano Joins Spin Master as CFO
- DHX Hires Blanco
- Anne McGilvray & Company to Rep SqwishLand
- Tom Wilson Sr., creator of Ziggy, Passed Away
Skylander Spyro’s Adventure
Due out this fall, Skylander Spyro’s Adventure is a first-of-its-kind game that merges the world of video gaming with the physical play pattern of action figures— a combination that has the potential to change the face of gaming as we know it.
aNb Media News, September 20, 2011
- Hasbro Launches Sesame Line with Elmo and American Idol’s Randy Jackson
- Fisher-Price, Sherwin-Williams partner for Website, Paint Line
- Brodsky Leaves Nickelodeon
Entertainment Marketplace: Strawberry Shortcake
This fall, the Strawberry Shortcake brand gets a new look thanks to a new character on the second season of Berry Bitty Adventures.
Catching Up With Stephen Teglas, Senior Vice-President, Fashion and Home, Disney Consumer Products
In the early days of Disney’s tween programming, fashion merely served as the backdrop for the characters when it came to licensed merchandise. But now, it’s become the cornerstone to Disney’s tween licensing strategy. The bi-annual Disney D23 Expo, held this past August in Anaheim, Calif., featured the event’s first-ever fashion show highlighting the latest styles from its tween-targeted fashion line D-Signed. Stephen Teglas, senior vice-president of fashion and home at Disney Consumer Products, discusses its tween strategy.
aNb Media News, September 15, 2011
- Oaktree Capital Looks to Acquire Jakks Pacific
Navigating Social Media: Part 2
Here are some helpful websites to build and track your social media outreach.
Navigating Social Media
Klout score. Alexa ranking. Google analytics. Search engine optimization. Hashtag. If these terms are una lingua straniera—a foreign language—then it’s time to get educated. At one time, reaching a target audience was relatively easy. Everyone knew that TV ads worked in certain instances while a print campaign was better in other situations. There were tried-and-true ways to get the word out about a product. The plan was crafted and implemented and then everyone waited for the sales to start rolling in.