You’re Hired
- Fremantle Hires Berman
- Mintz Upped at Sesame Workshop
- Scholastic Media Promotes Karppi
aNb Media News, July 5, 2011
- Holiday Previews in Full Swing
- ASTRA’s Best Toys for Kids List
Catching Up With David Reeder, Vice-President, GreenLight
At the end of last year, Muhammad Ali Enterprises selected GreenLight, a global media licensing, talent negotiation, and rights representation consultancy, to represent the iconic boxer. GreenLight will handle advertising and promotional opportunities for personality rights and trademarks, including Muhammad Ali’s name, image, likeness, signatures, and characterizations on an exclusive basis in Europe and Asia Pacific. David Reeder, vice-president of GreenLight, talks about the types of opportunities the company is seeking for Muhammad Ali.