aNb Media News, June 30, 2011
- Big Idea Partners with HuHu
- Beanstalk to Develop Talking Friends Licensing Program
- Toy Story’s Hawaiian Vacation line now at TRU
- Martha & Friends Launches
Magic: The Gathering is integrating offline and online play through video games and in-store events. It has brought new fans into the game and re-ignited interest with past users. Paul Levy, brand manager, Magic: The Gathering at Wizards of the Coast, explains this integration through the release of Duels of the Planeswalkers 2012 and Magic 2012 Core Set.