LEGO Is Hiring
Public Relations Manager – LEGO Systems, Inc., Enfield, Conn.
Public Relations Manager – LEGO Systems, Inc., Enfield, Conn.
Assistant Public Relations Manager – LEGO Systems, Inc. – Enfield, Conn.
The iPad has opened up a whole new world for magazines, changing the way publishers develop core content and licensed product.
When Noodle Head, Inc., launched Pawparazzi Pets in 2006, the toy line was playing off the trend of celebrities carrying their pets in purses. Since then, Pawparazzi Pets has evolved into an interactive website and a soon-to-be licensing program. Sharon Bennett, president of Bennett Branding, the licensing agency for Pawparazzi Pets, explains the strategy behind the licensing program and Pawparazzi Pets’ entrance into mass market.