aNb Media News, May 31, 2011
- Time to Play’s Facebook Photo Contest; Get Involved FREE of Charge
- Team Hot Wheels Sets Record at Indy 500
- Uglydoll Goes to the Movies
- The Passing of Ned Strongin
Catching Up With Ramez Toubassy, President, Brand Sense Partners
Following on Chrysler’s decision to separate the Dodge car and Ram truck brands, Brand Sense Partners (bsp), which manages the brands for licensing, is sowing a crop of new licensing opportunities for both brands. In addition, the separation of the brands also allows bsp the opportunity to focus in on each brand’s core consumer. Below, bsp’s president, Ramez Toubassy, discusses the opportunities that separating the Dodge and Ram brands offers the brands’ licensing programs.
aNb Media News, May 26, 2011
- Hasbro to Reorganize Games Division with Move to Rhode Island, Cuts in Jobs
- Bravado, MESH Partner for Music, Fashion Branding Venture
- Joester Loria Group Signs New Clients
- Callaway Develops Kids’ iPad Book
Real Deal
- Bruce Lee Enterprises Signs Round 5 as Master Toy Licensee
- IDW Brings TMNT Back to Comic Roots
- Power Rangers to Air in Brazil
- Kids Preferred, University Games Sign on for The Gruffalo
- Jakks Pets Signs Kong
You’re Hired
- LaRocca Joins Reeves
- Handmade Toy Alliance Announces Board
aNb Media News, May 24, 2011
- Disney Stores to Expand
- Mattel to Fund Research Projects About Play
- FunGoPlay Partners with Metaverse for Launch
- Brand Sense Signs Biggie Smalls
- Hexbug to Be Licensed by PDQ
Sesame Workshop’s Sesame Street
Although it may be imaginary, most kids know at an early age how to get to Sesame Street. Show creator Joan Ganz Cooney set the groundwork for this in 1966 after conducting a study on television and child development. Displeased with her findings, which showed children in underserved communities were underprepared for school, she set out to create a more focused educational children’s program. Three years later, Sesame Street premiered.
Catching Up With Andrew Kerr, Founder and Commercial Director, Aoh!K Commerical Limited
Driver Dan’s Story Train, a preschool series with an emphasis on storytelling, debuted in the U.S. on PBS Kids Sprout in November 2010. Andrew Kerr, founder and commercial director, Aoh!K Commercial Limited, the brand’s UK-based licensing and merchandising agent, is looking to leverage Driver Dan’s Story Train’s success on Sprout by adding key consumer product partners in the U.S. throughout the year.
aNb Media News, May 19, 2011
- CPLG to Represent The Juno Company for Licensing
- Mattel’s Monster High Partners with Kind Campaign
- Patch’s 5 Second Rule Hits Europe, QR Codes Added to Packaging