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Art Impressions represents intellectual property owners such as artists, illustrators, designers, photographers, manufacturers, publishers, and celebrities. Among the properties the agency represents is SO SO Happy. Cindy Bailey, CEO of Art Impressions, discusses launching the property and establishing it in the marketplace.
SO SO Happy is a character-based brand featuring robots, monster-like creatures, and those that fall under the category of “odditees.” The SO SO Happy website describes the brand’s mission as embracing individuality, building self confidence, and inspiring positivity and acceptance among all beings—real or imagined.