You’re Hired
- Totsy Appoints Niggli CMO
- Chorion Expands Americas Team
- Little Airplane Names Tom Brown VP
- JCPenney Announces Senior Management Promotions
aNb Media News, January 18, 2011
- Hasbro Announces Preliminary Results for Q4 and Full-Year 2010
- Blue Plate Media Announces 4th Annual Media Lounge at Toy Fair
Skechers Marketing Program Steps Out
The footwear company, Skechers, launched an entertainment division with Zevo-3 as its first animated series. With all the options available to kids, the challenge the company faced was cutting through the entertainment and promotional clutter. Skechers took it one step at a time using its core business to reach consumers by putting a DVD of the series inside every shoebox sold to kids.
Catching Up With Brian Jablon, Executive Vice-President, Pacific Play Tents
Pacific Play Tents, born out of the camping equipment company Stansport, started more than 15 years ago when the employees’ children would come to the Stansport facility and play in the tents. The next logical step was to create a line for children. That line, now a separate company, encompasses tents, play chutes, folding furniture, toy tunnels, and so much more. This year the company is introducing a line of products based on Jim Henson’s Dinosaur Train property. In addition, a line of environmentally conscious items made of bamboo will also be available.
aNb Media News, January 13, 2011
- Nancy Bailey and Assoc. Merges with Beanstalk
- LEGO Introduces Ninjago
- Kardashian Kollection Comes to Sears
- Disney Unveils Redesign Concepts, Locations
- Correction: Gund’s Squaredy Cats, TRU, and Specialty Stores
StickerYou.com: An Appealing New Idea
“The best toy in the world is the internet,” says Andrew Witkin, president of StickerYou.com. One of the reasons it is the best toy is the ability for users to customize an experience.
Real Deal
- Jakks’ Tollytoys Signs Deal with Baby Genius
- Cartoon Network Signs Rubies for Generator Rex Costumes
- CAA Signs Thomas Kinkade
- Discovery Signs Celestron
- Bollywood Films to Be Licensed
You’re Hired
- Yoder, Resnick Upped at Cartoon Network
- Ludorum Hires Fallon
- Davidson Upped at NASCAR
- Infinity Lifestyle Brands Hires Baker
aNb Media News, January 11, 2011
- TRU Sales Up Domestically
- Target Sales Up, Yet Below Expectations
- JCPenney Sales Up, Jewelry and Women’s Accessories Strongest
- Macy’s Sales Up, Expanding Online Business
- Kohl’s Sales Up, Strongest in Southeast
- UNO Turns 40
- TRU Launches Gund’s Squaredy Cats