aNb Media News, January 27, 2011
- ‘Uncle Milton’ Levine Dies at Age 97
- Brand Central Is on the ‘Dot’
- HGTV Launches HGTV Home Lifestyle Brand
- Toys ‘R’ Us Hosts Great Trade-In Event
- Joe DiMaggio Brand Gets a Boost
Wonderland Bakery is baking up more than just cupcakes. The popular California bakery recently opened a second location, with more to come, and began a licensing and merchandising program to bring the fun of the in-store experience to young bakers everywhere.
Neat-Oh! launched in 2005 with one dad’s idea for storing his son’s toys. The ZipBin was launched and is now sold around the world in both licensed and non-licensed versions. Neat-Oh! is now in a position of growth through licensing, line extensions, and new product development.
The goodwill accumulated from generation after generation of fans has allowed Dr. Seuss Enterprises to expand its book properties into many areas of licensing. The latest area of expansion is in the newborn and toddler arena.