aNb Media News, October 7, 2010
- Bratz Web Series to Debut on 10-10-10
- Dena Designs and Gund Partner on Happi Soft Toys
- HIT and Russ Berrie Collaborate on Barney Plush Line
Halloween falls on a Sunday this year, but that still leaves Friday and Saturday to celebrate and consumers are going to do just that. Total spending for Halloween 2010 is expected to reach $5.8 billion, up from last year’s $4.75 billion.
The International Licensing Industry Merchandisers’ Association (LIMA) is working with Business for Social Responsibility to help members adhere to the LIMA Code of Business Practices, a voluntary code that encourages good business practices. LIMA’s Marty Brochstein gives the scoop on the code, the formation of the Licensing Working Group, and the series of webinars that will educate licensees and their suppliers on meeting the code’s criteria.