Disney Consumer Products will launch a technologically advanced product line around the Dec. 17 theatrical release of TRON: Legacy. The sequel to the cult-favorite TRON film of the 1980s also features Jeff Bridges.
GreenLight is a global consultancy that provides corporate, advertising, and media clients access to iconic music, film, celebrities, and entertainment content. The company specializes in resolving the legal and logistical hassles its clients wrestle with. Its rights representation group manages the personality rights of iconic estates, including Albert Einstein, Bruce Lee, Steve McQueen, and Johnny Cash. GreenLight’s senior executive, Diana Brobmann, discusses translating iconic estates through licensing and offers the latest Steve McQueen and Albert Einstein licensing news.
Briarpatch’s newest license is the classic children’s literature brand Madeline, based on the books by Ludwig Bemelmans. Briarpatch created a full line of products based on the 10-book series and will be part of the launch of the 11th book, Madeline at the White House, which will be released in spring 2011. Marc Shinderman, general manager of Briarpatch, talks about what makes Madeline such a strong brand along with key drivers for the Briarpatch Madeline line.