aNb Media News, November 4, 2010
- FAO Opens Café
- Sesame Expands Healthy Habits Mission with Grant
- New Samurai Power Rangers Make Debut
- Happy Meal Toys to Be Banned?
Affordable, Fun, Fast: The Impulse Category
In a market where affordability has become more important than ever, the low-priced impulse and novelty category has found success in and out of the toy aisle.
Royaltie$ Marketplace: Santa Claus is Comin’ To Town
This year will mark the 40th anniversary of the Rankin-Bass Christmas special Santa Claus is Comin’ to Town. Classic Media celebrates the anniversary of its classic property with a new DVD release and licensing program.
Entertainment Marketplace: Silly Bandz
Kids across the country are collecting, trading, and wearing Silly Bandz. Now these colorful and fun-shaped silicone bracelets are expanding into a consumer products program.
Real Deal
- TLC Forms Partnership with BAC
- Cartoon Network Deals
- Fresh Enterprises Signs Brand Central
- Do You Want to Make Cookies Like Martha? There’s an App for That
You’re Hired
- More Promotions at Sesame Workshop
- MEGA Brands Hires Prichard
- Scholastic Promotes Kline
- Walker Joins Hasbro
aNb Media News, November 2, 2010
- Speculation Continues Around the Sale of HIT
- Domo Now on Facebook
Trade Show After Trade Show After Trade Show
When I was coming up in the toy industry there was only one trade show worth mentioning: New York Toy Fair—and it was an extravaganza. Anyone who was anyone was walking the halls of the historic Toy Building. Good or bad—those days are long gone. Today there are myriad trade shows to choose from. Each one supposedly serves its own purpose: some are for the mass market, some for the specialty market, some for international markets; yet I see many of the same buyers at all of them. The one common link between these shows is the proverbial water cooler discussion, “Are trade shows even necessary anymore?”
TIF Kicks off Season with Donations
The Toy Industry Foundation (TIF) continuously strives to put smiles on the faces of children in need. This holiday season will be no exception, when TIF and Boys & Girls Clubs of America (BGCA) launch the winter festivities with their largest toy distribution to date.