Real Deal
- Jazwares Signs Deals with Capcom
- A Glee-ful Holiday at Macy’s
- Trump Licensing Heads to India
- MHS Licensing Signs New Artists
Toy manufacturer Tara Toy, founded in 1977, is the manufacturer of a wide range of licensed activity products, toys, party favors, and, most recently, games. The company has grown from its roots into a licensee for brands from Disney, Mattel, and other major licensors, as well as establishing its own line of games.
Just a few months ago, Electrolux Global Brand Licensing (EGBL) announced that it would be staking its claim in the U.S. licensing arena, with a focus on brand extensions. One of the most recent extensions involves the AEG brand and “green” products. Founded in Germany in 1883, AEG’s reputation spans a wide spectrum of products, from appliances to power tools to toys. Matt Young, head of EGBL, explains how three licensees are using the AEG brand name to bring high-quality, eco-friendly products to the U.S.
Sakar is a global consumer electronics company. One facet of this multi-tiered business focuses on kid-related products and brands. Liza Abrams, vp of licensing and corporate communications, explains the strategy for some of the latest licenses that the company is working with.