Electrolux Brings Brands to U.S. Licensing
The Electrolux brand is more than just fridges, dishwashers, and other home appliances thanks to an aggressive licensing program that is receiving a big push in the U.S. this year.
The Electrolux brand is more than just fridges, dishwashers, and other home appliances thanks to an aggressive licensing program that is receiving a big push in the U.S. this year.
Disney has undertaken a massive Disney Store redesign initiative that will see the opening of a Times Square location this fall and the introduction of more than 300 revamped stores worldwide in the next five to six years.
Fall Toy Preview takes place next month in Dallas. TIA says every major retailer is registered to attend. Find out which retailers as well as manufacturers will be there.
This past July, NASCAR announced the establishment of the NASCAR Teams Licensing Trust. It’s an industry-operated organization created to expand and develop the NASCAR licensing program. The Licensing Trust is composed of the organization’s sanctioning body and a number of NASCAR teams, including more than 30 NASCAR national series drivers. Blake Davidson, managing director of licensed products at NASCAR, discussed the establishment and goals of the Licensing Trust.