aNb Media News, July 6, 2010
- Sesame Workshop Launches Original Programming in Nigeria
- Chorion Expands Flower Fairies
- Target Set to Open in New York City
Precious Moments has begun to expand its brand into a variety of categories looking beyond its roots as a figurine and gift company. It has recently signed a number of deals that bring Precious Moments’ art and characters to the baby care category. Susan Meek, vice-president of licensing for Precious Moments, discusses why the characters can be licensed successfully and looks at the company’s future plans.