Month: March 2010

• CIT Expands Relationship with Li & Fung through Kids Headquarters
• A2 Entertainment and GetFugu Partner for Apps
• Cartoon Network Renews Deal with Bell Sports
• LIMA Sponsors Mt. Everest Climb to Support Brain Tumor Foundation
• MODA International Marketing Becomes MODA Licensing

LIMA Partners with Licensing Italia The International Licensing Industry Merchandisers’ Association (LIMA) announced that it has partnered with Licensing Italia, Italy’s premier licensing consulting firm. The partnership was announced at the Kids Licensing Forum at the Bologna Children’s Book Fair. Through the partnership, LIMA will sponsor Licensing Italia’s activities to educate the Italian business community about licensing, including support of various licensing trade events in Italy. Licensing Italia will act…

Campbell Associates Continues with ASPCA Campbell Associates announced that it has renewed its contract as the licensing agent for the American Society for the Prevention of Cruelty to Animals (ASPCA). Since the licensing program began in 2006, it has grown to 16 licensees in several pet care categories. Current products include pet travel and safety, toys, grooming, tools, crates, and containment and a pet/parent jewelry line. PBS Kids Signs Happy…

American Greetings Interactive Partners with Comedy Time Comedy Time, the leading provider of short-form comedic content for mobile devices, broadband and cable, has joined forces with American Greetings Interactive, the online division of American Greetings Corp. to offer a new collection of funny e-cards. The new line, now available at www.AmericanGreetings.com, includes both live and studio performances from some of today’s up and coming stand-up comics and sketch performers, all…

Hassenfelds Make LIMA Hall of Fame Alan G. Hassenfeld, chairman of the executive committee and former chairman of the board of Hasbro, Inc., and the late Stephen Hassenfeld, CEO and chairman of the board until 1989, have been selected for induction into the International Licensing Industry Merchandisers’ Association (LIMA) Licensing Industry Hall of Fame. The induction ceremony will take place on June 8, 2010, at the second annual LIMA Opening…

Material Girl Creates Line for Macy’s with Iconix Iconix Brand Group, Inc., and Madonna have announced the formation of MG Icon LLC, a joint venture to be owned 50 percent by Iconix and 50 percent by an entity controlled by Madonna and Guy Oseary, according to a statement released by Iconix. MG Icon will develop and explore global business initiatives including the creation and acquisition of brands. MG Icon has…

Neil Patrick Harris Gets Role in The Smurfs It has been reported on the internet for the past week that actor Neil Patrick Harris (of Doogie Howser, M.D.; How I Met Your Mother; and Harold & Kumar Go to White Castle) has been cast as a human character in the upcoming Smurfs movie from Sony. He will reportedly shoot the part this April while on break from filming How I…

A License for The Bold and the Beautiful Brand management and marketing company, Paid, Inc., and The Bold and the Beautiful have appointed Stone America, LLC to develop and license the soap opera The Bold and the Beautiful for fashion lifestyle merchandise, to include home, apparel, and beauty products. The CBS drama series, which for 23 years has focused on the lives of a Beverly Hills fashion dynasty, captures the…

Burger King in Pinkalicious Promotion Burger King Corporation partnered with Pinkalicious and HarperCollins for a spring 2010 campaign that launched on March 1 featuring Pinkalicious, the top-selling children’s book property. The Joester Loria Group is the exclusive worldwide licensing agency representing Pinkalicious. With the purchase of a Burger King Kids Meal, Burger King customers will receive one of four premiums including a Pinkalicious figurine with ring comb, a Pinkalicious wand,…