aNb Media News, December 21, 2010
- Royaltie$ Launches Media Event
- Walmart to Take Bite out of The Big Apple
- CPSC Launches Safety Info Database
- Big Bird in China
Celebrity brands are still one of the strongest categories in licensing today and companies such as Bradford Licensing are well aware of the draw that the right name can have for the right licensing deal. Bradford Licensing president Michelle Minieri talks with aNb Media about one of Bradford’s newest clients to enter the celebrity licensing category: Denise Richards.
4sight has been working with Ecuadorian artist Belen Mena to license her property, Pachanga. Although the word means “a party,” the property is based on beautiful moths that Mena studied in the forests of Ecuador.